60s anthem
EagleRider
rebranding campaign
Development, Production, Post.
Revolūtiō Creative has been entrusted with bringing America’s largest motorcycle tour and rental company back to the open road—this time with a bold new look.
In collaboration with L.A.-based agency ALLY Communication & Marketing LLC, Revolutio Creative, headed by its founder Sven Dreesbach, developed and executed EagleRider’s latest brand campaign from concept to post-production and finishing. Thanks to our friends at California Music for licensing the music to us.
Teaser A
Teaser B
genAI assisted DEVELOPMENT
Utilising a combination of the latest generative AI tools (Midjourney, Runway) for a previsualisation of the 60 second anthem edit, director Sven Dreesbach was able to establish the look and feel of the campaign in front of the client very accurately down to VoiceOver, music and edit. Once the production wrapped, it was mostly a matter of replacing the AI generated imagery with the life action, which sped up the entire post production timeline notably.
Side-by-Side AI Concept & Result
Client: EagleRider
Agency: Ally LA
ProdCo: Revolutio Creative
Director: Sven Dreesbach
DP: Emrys Roberts
Cam OP: Sven Dreesbach
Edit: Revolutio Post
Color: Shani Varner
Music: California Music