60s anthem

EagleRider REbranding campaign

Teaser A

Teaser B

AI assisted Development, Production, Post.

Revolūtiō Creative has been entrusted with bringing America’s largest motorcycle tour and rental company back to the open road—this time with a bold new look.
In collaboration with L.A.-based agency ALLY Communication & Marketing LLC, Revolutio Creative, headed by its founder Sven Dreesbach, developed and executed EagleRider’s latest brand campaign from concept to post-production and finishing. Thanks to our friends at California Music once again for providing the perfect score.

Winning Gold in the B2C: Business-to-Consumer and Silver in the Commercials category at the 2025 Telly Awards Eagle Rider's latest campaign is already off to a good start.

AI CONCEPT

Utilising a combination of the latest generative AI tools (Midjourney, Runway) for a previsualisation of the 60 second anthem edit, director Sven Dreesbach was able to establish the look and feel of the campaign in front of the client very accurately down to VoiceOver, music and edit. Once the production wrapped, it was mostly a matter of replacing the AI generated imagery with the life action, which sped up the entire post production timeline notably.

Side-by-Side AI Concept & Result

Client: EagleRider

Agency: Ally LA

ProdCo: Revolutio Creative

Director: Sven Dreesbach

DP: Emrys Roberts

Cam OP: Sven Dreesbach

Edit: Revolutio Post

Color: Shani Varner

Music: California Music